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Post by account_disabled on Dec 3, 2023 4:04:50 GMT
We notice how both the influencer marketing industry itself and users' habits towards various social media platforms are changing. Each has its own specificity and loyal recipients. The nature of the materials published by influencers on them is also different. Recognizing this dynamic, we took the initiative to establish the so-called round table with representatives of the influencer. Marketing industry the Internet Industry Employers' Association IAB Polska, the SAR Marketing Communication Association and the Advertising Council. As part of our work, we used the knowledge C Level Contact List of marketing and social media specialists, and this is how the Recommendations were created. We also noticed the need to analyze certain issues with people who deal with this topic from a scientific perspective. Which is why we established cooperation with representatives of the University of Warsaw and the Adam Mickiewicz University. We also discussed some aspects of marking sponsored materials on the UOKiK profile on Instagram . The result of joint work, hundreds of comments and points of view are the just published Recommendations, which are universal in nature and constitute.
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